How to create SEO friendly web design

Creating an SEO friendly web site design is very important now a days. Today all potential clients ask there web design company for creating SEO friendly web designs. But there are certain issues in which SEO and web designer can differ with each other. I am pointing some examples where they both will have different ideas from each ither namely:

SEO – Flash cannot be properly read in the same way as HTML and we need to have easily spidered content for the search engines to see.Designer – Flash can be read by Google.

SEO – But not in the same way. We need multiple pages of optimized content and Flash just isn’t going to provide that.

Designer – Well I disagree (probably read in some forum somewhere that a misc. guy had no problem ranking for “bob wyverniuschuck artist” with a Flash site) but even if that’s true – it’s the conversion that counts and this Flash site is going to convert.

SEO – Yes we understand that conversions are important but so is traffic. If we can’t get traffic to the site then a 100% conversion ratio is irrelevant.

Designer – There are other ways to get traffic.

SEO - <big sign> Yes I understand that but this is what the client has hired us to do and has asked that we work together to build an attractive site that ranks well.

Designer – I’m going to have to talk to them about this …

SEO - <another big sigh in preparation to talk to the client about the fact that you DIDN’T say conversions are irrelevant, etc. etc.>

But as said there always a way in between we can havce both SEO and designern sit togeteht discuss the technalities nad design a web site that is equally appealing to both visitors and search engine spiders